Summary
Consumer products company in the premium food and beverage sector was crippled during the pandemic after a nearly ten-year successful operation. Compounding the economic impact of the global shut-down was an industry-wide recession. The Company faced financial pressure and was nearly insolvent.
Challenge
Strata Venture Partners designed a creative asset purchase strategy with a creative transactional deal structure, which allowed a new entity to launch with existing inventory, customer-base, brand assets, and intellectual property.
A revamped marketing strategy based on digital sales channels immediately reinvigorated the brand and allowed the new entity to differentiate from a stale and aging industry. This differentiation has allowed the Company to access a younger generation of consumers and build a longer-term strategy.
Outcome
Company will have to navigate growing product demand and increase product offerings while maintaining product quality that was a cornerstone of the inherited reputation. Year over year revenue is up 3x, which has given the brand leverage in establishing new strategic partnerships.